A new spray which keeps the scalp cool whilst wearing protective headgear is making the riding experience more comfortable thanks to Lancashire based Ahead Solutions. Airhead Helmet Cool Spray gives helmet wearers a feeling of reduced temperature inside helmets for up to an hour, helping to combat sweating, itch and irritation – common conditions experienced when wearing headgear for sustained periods whilst doing energetic activity.

Airhead Helmet Cool Spray can be used with any type of headgear. If used whilst wearing a helmet with vents, the product causes incoming air to feel refreshingly cooler. But the ‘augmented air-con’ continues even when the wearer comes to a standstill – so it is also effective when wearing helmets with few or even no vents.

Managing Director Lee Cunningham says “Increasing the comfort and safety of helmet wearers is paramount to us. As a minimum, perspiration and itchiness can be an irritation for riders, but these conditions can also be the source of real distraction to their concentration.”

The spray is intended for use by helmet wearers such as equestrians, motorcyclists, cyclists, skiers and snowboarders, but is equally effective with everyday headwear such as beanies and baseball caps.

The product is applied topically to the scalp. A few sprays around a full head takes seconds and within a minute a cool sensation builds which lasts up to an hour. The product may be reapplied as required.

Airhead Helmet Cool Spray has been developed by Ahead Solutions’ trichological product development team following research of its existing customer base.

The company has achieved success in US markets with Menthogen; a more specialist anti-pruritic range for helmet wearers that experience chronic scalp itch.

Further information:

Lee Cunningham

Ahead Solutions UK Ltd, Carr Farm Close, Rawtenstall, BB4 6HB

www.AheadSolutions.co.uk/airhead/

info@aheadsolutions.co.uk

t. 01706 219253 m. 07885419254

Video is a great way to get your website and products noticed! Looking for a cost-effective way to get the job done?

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Emerald Valley Leather Soap and Leather Balm

Emerald Valley introduces a new Leather Soap and reformulated leather conditioner, Leather Balm. Both products contain tea tree oil, having antibacterial, antifungal and antiviral properties.

Emerald Valley’s Leather Soap is a superior cleaner and conditioner with natural resins and tallow, proven winners at maintaining suppleness. Properly cared for tack will give many years of service. Love your tack by using Emerald Valley’s Leather Soap. 

Following up with Leather Balm replenishes essential oils to nourish and protect leather. Leather Balm softens and promotes suppleness, leaving your leather feeling and looking beautiful. Leather Balm can be used as a daily conditioner.

Visit www.emeraldvalleyequine.com  or call 1-888-638-8262

Emerald Valley Natural Health, Exeter, NH

London, 27th April 2012- Club Polo Clothing, a popular Australian polo clothing company, are fighting a court battle against Polo/Lauren for the right to continue to use and trademark their polo player logo.

Club Polo’s clothing range is very popular among the Australian polo community. The business is operated out of a modest shop-front in the small town of Yass, in the New South Wales southern tablelands.

However, for the past four years, Australian businesswomen and co-owners of Club Polo Clothing, Megan Philip and Rowena Sylvester, have fought to keep the 20-year old clothing business alive because of a court action being taken against their company by US-based Polo/Lauren. The trouble first started in October 2008, when Ms Philip lodged an application to trademark her logo with IP Australia, the Australian government agency that administers intellectual property rights.

Last week, Club Polo faced a legal battle against the polo and clothing giants, Polo/Lauren to not only allow them to use the logo and image, but also to continue trading as Club Polo Clothing.

The Club Polo logo, which is embroidered onto its range of clothing, depicts a polo player astride a galloping horse with the initials C and P either side. However, USowned Polo/Lauren, a subsidiary of the Ralph Lauren brand, owns the copyright in Australia for its famous logo of a polo player holding a mallet, while astride a galloping pony. Polo/Lauren argue that the Club Polo logo is too similar to their logo and will confuse customers.

Ms Philip designed the logo herself 16 years ago and says it seemed obvious to put a polo horse and sticks on a range of clothing that had been specifically designed for polo enthusiasts and horse lovers, especially considering that at the time, the business involved selling its products direct to customers at polo tournaments around NSW and Victoria.

“Since we started using our logo, for 16 years there apparently hasn’t been any cause for confusion and no one has brought our logo to their attention. But it is interesting that they (Polo/Lauren) only became concerned about us when we applied to lodge our trademark.

“Our design is never shown without the C and the P; it’s never shown with the silhouette on its own. If you look at the design closely, the horse is galloping at right angles to the viewer, whereas Ralph Lauren’s (design) is galloping towards you”, she said.

Ms Philip says she recognizes and understands the importance of Ralph Lauren needing to protect its brand but thinks that in this instance it is unreasonable behaviour.

The objection to the logo and application for trademark in 2008 has affected their business greatly, not only due to the costly legal fees but also because Ms Philip says that they have put the wholesale part of the business on hold. Instead, Club Polo continued to trade via heir shop-front and website mail-order businesses only.

On the 19 April, lawyers for both parties fought it out in a court hearing before IP Australia, the Australian government agency that administers intellectual property rights, on the proposed egistration of the Club Polo trademark. A decision is expected within three months. However, this is just the beginning, as the process will then begin again but this time with an objection to the use of their company name, “Club Polo Clothing”.

Ms Philips said that she couldn’t bear to think about what would happen should they not be successful. Many people may say that she could just re-brand her products, but she maintains that it is their name and their logo and it is intertwined with their business. To re-brand would mean starting a new brand and she does not think that would be fair because they have been trading for 20-years and have coexisted with Polo/Lauren up until now.

This isn’t the first time that Polo/Lauren has sought to protect their identity of their famous polo brand. Legal battles between the Ralph Lauren firm and the polo industry date back to 1984, when Ralph Lauren challenged the US Polo Association over the use of the generic name of the sport. In this case the US court ruled that both parties had rights to use the name. Licensing battles continue today between Polo/Lauren and US Polo Association, as the US Polo Association continues to expand its range of products from clothing to fragrance.

Further information:

www.clubpolo.com.au

For interviews/further quotes please contact The Polera direct.

The Polera:

The Polera are a bespoke polo HR and marketing agency dedicated to providing the best HR and marketing services to the polo industry and promoting the best polo to the world. We are also dedicated to connecting brands to the polo community and can help provide the means through which they can promote their products to polo players, patrons, polo fans, polo clubs and tournaments worldwide.

Raul Schweizer

Julie London

Co-Founders

The Polera

Email: info@thepolera.co.uk

www.thepolera.co.uk

Courtney King Dye Slated to Compete in First International Event Since Accident

Wellington, FL – April 26, 2012 – From April 27-29, 2012, the Great Southwest Equestrian Center in Katy, Texas will host a Dressage Olympic and Paralympic qualifier. It is the first international dressage event at this level to be held in the multi-state region including Texas, Louisiana, Oklahoma, Mississippi and Arkansas. 

As the 2012 London Olympic and Paralympic Games approach, equestrians are attending this qualifying competition with the hopes of representing their country abroad this summer. The able-bodied CDI3* riders are vying for the opportunity to go to the 2012 USEF Olympic Dressage Selection Trials. For the Para-Equestrian (physically disabled) CPEDI3* riders, this is their last opportunity to qualify as an individual for the 2012 USEF Paralympic Selection Trials. 

While there are several qualifying events around the United States for able-bodied riders, the Para- Equestrian competition at the Great Southwest Equestrian Center outside of Houston is the final qualifying event for disabled riders before the 2012. Paralympic Selection Trials and the 2012 USEF Para-Equestrian Dressage National Championship in New Jersey June 11-13. Para-Equestrianriders will travel to Great Southwest Equestrian Center from across North America to compete including Canada, California, Ohio, Michigan, Connecticut, Colorado, Florida and Texas. 

Courtney King Dye will compete at the event at Great Southwest Equestrian Center. A world-class rider and a member of the 2008 United States Equestrian Team in Dressage, in 2010 Dye sustained a traumatic brain injury in a riding accident. Dye, 33, spent four weeks in a coma and had to re-learn how to walk and talk. She is now a tireless proponent of helmet safety, receiving national recognition for her efforts. Dye’s dedication to the sport and competitive drive to be a top athlete are bringing her to Great Southwest Equestrian Center where she will compete internationally for the first time since her accident. Her goal is to go to the 2012 London Paralympics.

Jonathan Wentz, a student at Southern Methodist University and the 2011 USEF Para-Equestrian Dressage National Champion, will also compete. Jonathan has ridden for the US Para-Equestrian Team several times including the 2010 Alltech FEI World Equestrian Games™. He is currently ranked among the top ten Para-Dressage riders in the world. Born with cerebral palsy, Jonathan started riding for therapy as a young child. His competitive nature pushed him to the international scene several years later. During the Houston Dressage Society CPEDI3* event, Jonathan will compete on two of his international horses in preparation for the approaching Selection Trials. He is a member of the Houston Dressage Society and is certain to be the local favorite. 

Due to the range of disabilities, Para-Dressage athletes are classified according to the level of their disability into five different “Grades” ranging from Grade Ia to Grade IV. Classifications are performed at each international competition by trained physical therapists or physicians who perform strength, range of motion and/or coordination tests on the athletes to assess their functional ability and approve them for adaptive equipment. Grade Ia is the most severely impaired group and Grade IV is the least impaired. Athletes compete against other riders within their Grade (Ia, Ib, II, III and IV) so that there is fair competition between riders with comparable disabilities. Adaptive equipment is allowed, as needed, such as modified saddles, additional whips, rubber bands, looped reins and other aids to help compensate for a rider’s disability. 

To qualify for the 2012 US Paralympic Selection Trials, Para-Dressage riders must achieve a performance score of 60% or better in the Individual or team events, excluding the Freestyle, from a panel of judges at an approved international competition (CPEDI3*). In 2012, only four North American competitions offered US Paralympic CPEDI3* qualifying events. The Houston competition is pleased to be one of them. The Para-Dressage judging panel includes Kathy Amos Jacob (FRA), Carlos Lopes (POR), David Schmutz (CA) and Kristi Wysocki (CO). Increasing the pressure for the Para-Dressage riders, Carlos Lopes has been selected as part of the judging panel for the 2012 London Paralympics making this competition even more interesting. 

International level competition is governed by the Federation Equestre Internationale (FEI), headquartered in Lausanne, Switzerland. Both able-bodied and Para-Equestrian riders compete under special FEI rules. Judges are licensed by the FEI to officiate at international competitions around the world. Equestrian sports are the only Olympic sport where men and women compete directly against each other. 

The goal of Dressage is to make the horse more responsive and gymnastic. The rider’s aids should be nearly invisible and the horse should seem like it is performing of its own accord. It takes years to train a horse to the Olympic level and few are talented enough to master the advanced movements required. 

The event is open to the public free of charge beginning at 8:00 AM each morning and ending around 5:00 PM each afternoon, except for the Saturday night ride-to-music performances (Musical Freestyles). Parking is also free. 

Year-round, Great Southwest Equestrian Center is home to a wide range of local and international horse shows and events including, the National Reining Breeders Classic (NRBC), the second largest reining show in the world, which they have successfully hosted for the past ten years. 

Great Southwest Equestrian Center also hosts The Pin Oak Charity Horse Show, one of the country’s most prestigious equestrian events as well as Arabian, Dressage, AA Hunter/Jumper, Reining and American Quarter Horse Association Shows. A third indoor arena, the Tellepsen Arena, will open this fall. 

For more information on Great Southwest Equestrian Center go to: www.gswec.com 

Courtney King Dye and Mythilus at the 2008 Olympic Games in Hong Kong.
Photo by Susan Stickle/PhelpsSports.com

Wellington, FL (April 24, 2012) – Well-known trainers Sandy Ferrell and David Oliynyk were in the ribbons throughout the 2012 Winter Equestrian Festival, and each trainer also won The Wellington Institute “Rider Wellness” Award during the final two weeks of the prestigious show circuit. Sponsored by the Wellington Institute, a wellness center dedicated to providing custom anti-aging medicine designed to help equestrian athletes increase their quality of life and competitive edge, the Rider Wellness Award was awarded throughout the Winter Equestrian Festival.

Ferrell is one of the top hunter riders in the country and the owner of Royal Show Hunters Inc. in Bernville, Pennsylvania. In 2008, Ferrell was named the WCHR Professional World Hunter Champion Rider, the highest honor a professional hunter rider can achieve. “I love what I do and I have a positive attitude and I think that is part of my secret to staying well,” Ferrell said, adding that she was honored to win the Rider Wellness Award.

Ferrell said she loves competing in Wellington and that the 2012 season proved to be a great one. While at WEF she competed What’s Up, owned by Up The Creek Farm in New York. “I’ve ridden for them for a few years,” Ferrell said.

David Oliynyk, of Oliynyk Show Stables in Plainville, Massachusetts, competed Lori Gaudet’s Generous, a nine-year-old Warmblood, during WEF and was also thrilled to take home the Rider Wellness Award. “I try and eat well and stay in good shape,” he said, adding that he has between 13 and 15 horses at the show to ride and compete, which helps him stay fit.

Dr. Jennine Cabanellas, Medical Director of The Wellington Institute, congratulated both riders. “I was pleased to meet Sandy and David and look forward to working with them at The Wellington Institute,” she said. “We gave each of them a sample of vitamins from The Wellington Institute, a certificate for a free consultation and a free vitamin cocktail shot that will boost their energy levels. It takes a great deal of energy to compete at the top and The Wellington Institute has designed a program to help rider’s stay in peak physical condition.”

The Wellington Institute has a strong following on the horse show circuit and riders from all disciplines have embraced The Wellington Institute’s line of supplements for equestrians called Health for Horse Warriors. The supplements are 100% natural, feature 100% ingredient purity, offer 99% absorption and are 100% backed by clinical studies. “In order to compete on the show circuit, riders need to be in shape and it is equally important to supplement your body with vitamins made of the highest quality ingredients,” Dr. Cabanellas said. “The Wellington Institute is also well known for our bio identical hormone replacement, our nutritional supplement regiment program and a medical weight loss program.”

For more information on The Wellington Institute visit their website at www.thewellingtoninstitute.com or www.HorseWarrior.com.

Follow The Wellington Institute of Facebook at www.facebook.com/drjenninecabanellas, on Twitter at http://twitter.com/#!/TWI4Wellness and on YouTube at www.youtube.com/user/twitestimonials.

Photos: Sandy Ferrell and David Oliynyk won The Wellington Institute “Rider Wellness” Awards during the final two weeks of the 2012 FTI Winter Equestrian Festival. The Wellington Institute, a wellness center dedicated to medical and dental aesthetics, sponsored the Rider Wellness Award. (Photo courtesy of JRPR)

Buffalo, NY – April 23, 2012 – Save the date for the 66th Annual Buffalo International Horse Show, held September 12-16 2012, at the Buffalo Therapeutic Riding Center.

The Buffalo International Horse Show is held each year to benefit the Buffalo Therapeutic Riding Center and the Buffalo Equestrian Center facility. Thanks to the support of our exhibitors and sponsors our facility is constantly improving. Over 600 lessons were given through their program in 2011.

The BIHS is a AA Rated Horse Show and is supported by the Syracuse PHA, Ohio PHA, and WPPHA. This year they will be running a full schedule from Wednesday through Sunday, with Hunter and Jumper Classics taking place both Friday and Saturday evening.

For more information on the 66th Annual Buffalo International Horse Show, please visit www.thebtrc.com or call (716) 877-9295.

Photo Credit: The Buffalo Therapeutic Riding Center benefits from the Buffalo International Horse Show every year, using the proceeds to continue their invaluable program throughout the year. Photo By: Kendall Bierer/ PMG. Photograph may be used only in relation to this PMG press release.

Those who appreciate quality desire it in every aspect of their life, from their car to their coffee. Equestrians are no different, and are perhaps more so. With a keen eye for soul as well as physical prowess in their mounts, equestrians hold to high standards for the guardianship of their steeds. Luxury is an art, not a trend. Appreciation of classical, distinctive, quality creates a standard for lifestyle. Welcome to the celebration of the essence of equestrianism.

www.equineflair.us

All natural horse and pony treats are the newest treats to hit the Equine market. These treats are made with 100% Fine quality Human grade, simple ingredients. barnyard bits are made without additives, preservatives, imitation or artificial flavoring or coloring.

In making these treats, we felt that it was important to see the real ingredients, such as, Real Carrots, Real Apples, Real Peppermint Candies and Real Flaked Oats. Seeing the ingredients was important but smelling the aroma of fresh baked treats is also something we pride ourselves on. barnyard bits are homemade by hand with love and care.

Each treat is baked and dried to a delicious crunch. The fresh aroma of baked goodness is something every equine will want to taste. These treats are made with low added or no added sugar. In order to insure freshness, we bake treats based upon orders, so your treats arrive freshly baked every time. barnyard bits are offered in 4 flavors: Apple, Carrot, Molasses and Peppermint. All flavors are packaged in a resealable, moisture resistant, FDA approved bag. Each bag is heat sealed to maintain freshness and is easy to tear open. Just as with any baked treat, we do recommend that our treats be stored in a cool dry place to sustain the goodness. We are very excited for your horse or pony to give our treats a try. We invite you to place your order with us, so please contact us at 610.381.5281, email lorbry1@juno.com or use our contact form.

www.barnyardbits.com

Testimonials

“My Grandchildren and I always give barnyard bits to my aged Morgan Mare named “Best”. They stay fresh and smell wonderful for a long time and they are preferred by horses who know that the tastiest treat in town is barnyard bits”. Reg A.–E.Stroudsburg, PA

“I picked up your treats last weekend at the Tack Swap and wanted to let you know these are Gabe’s favorite by far!!!! He could not get enough of them I even tried them and if they weren’t so hard, I would probably be snacking on them also. Thanks for making such a great treat and look forward to placing my future orders with you!” Amy, from New Tripoli PA.

Douglas, Wyoming – March 13, 2012 – Though there is a plethora of non-fiction writings on various aspects of America’s surging rediscovery of patriotism and appreciation for core American ideals, there are few if any, current fiction works which embody the foundational essence of the resurgence. The #1 Best-Seller, National Award Winning Threads West, An American Saga series, a sixteen book series, does just that! It is our story. It is Reid Lance Rosenthal’s tale of America and her spirit. It is the ongoing story of us. Book One – Threads West melted down Amazon at 9:07am the day of its release and likewise sold out Barnes and Noble the very morning of that release! Book Two of the series, Maps of Fate, releases nationally April 17, 2012. 20,000 copies are already reserved. The series has been called “the Gone With the Wind of the American West” and compared to Larry McMurtry’s Lonesome Dove and James Michener’s Centennial.

This makes the month of Appril the perfect time to introduce you to Reid. A cowboy at heart, a rancher by trade, and a writer by nature, his Historical Western Romance series glows with American spirit and sizzles with the quick and humorous intrigue and passion we all want to curl up with on blustery spring evenings. A veteran of more than one-hundred radio and TV appearances of up to three hours (and many repeats) and subject of scores of articles in newspapers, magazines, Match.com, IVillage ezines and others, Reid is handsome, charming, and outspoken. His very unique personal style will spark your audience and provide them with a guest to remember.

Threads West is a series, and Maps of Fate is a novel unique to Reid’s cowboy heart and poet’s pen. Fueled by the powerful magnetic pull of the energy of the vast lands of the American West, the characters of these adventures have neither country nor culture in common—each comes from a different background, but the lives of their textured and conflicted experiences become part of the fabric of America and the West. Their interwoven destinies, ambitions, courage, treachery and love flow through four generations, creating an American epic that binds the historical characters to the predestined struggles, torrid passions and duplicities of their descendants. The intrigue and unrelenting conflict of their lives are destined to converge with startling twists and turns as they build a great nation. Reid’s gifted writing interweaves the destinies, ambitions, courage and treachery of these men and women with an emerging America in an exhilarating read, evoking every imaginable emotion.

“Many have asked what inspires me to write the Threads West series,” Reid says. “I am fascinated with the interrelated energies of all things. The more primal the current, the greater my interest. In the wide range of tugs to the human soul, nothing compares to the power of the land which underlies all we are and do, the pull on our heart strings of passion-filled romance and the call of the American spirit to our souls.

“These magnets to our spirits, coupled with the rich texture of the mid eighteen fifties–a time when America and the world drew their collective breaths, and then exhaled with a rush towards the American West–is our story. It is a memory we need to recall, courage we need to again touch and a reminder of the foundations of our uniquely American spirit: A touchstone to the past, and a guide post to the future in these uncertain times.”

A fourth-generation land-and-cattleman, Reid bought his first property at eighteen, and has succumbed to the pull of the land ever since. In addition to his success in historical fiction, he is working on a nonfiction book created especially for the descendants of the passionate Americans he writes about in his novels. Land: For Love and Money and the associated workbook Green for Green is a humorous, informative and helpful guide packed with anecdotes from Reid’s forty-year $1 billion career in land management. His experiences in ranches, farms and rural property acquisition, to planning, improving, conservation easement grants, and disposition in numerous states, three countries and two continents will provide his readers with a wealth of tips and advice on buying and managing that most precious American right and resource.

Maps of Fate, the second book in the Threads West An American Saga series, is scheduled for release in April 17, 2012. Volume one of Land for Love and Money will be released on June 5, 2012. Both will be available from Barnes & Noble (in store and online) Amazon and Hastings, in addition to other fine retail outlets.

Please see www.ThreadsWestSeries.com

Max McCoy. Author of the 4 Indiana Jones and 18 other novels, Screen Writer for Spielberg’s Into the West, Multiple National Award Winner, Professor of Creative Writing: “Epic storytelling, detail, and dialogue. Rascals! Passion! Action! Real! Keep writing the Threads West series!”

Eve Paludan, 2x national #1 best-selling author: “The splendor and adventure of Threads West…An American Saga, Novel One, has now surpassed my long-ago love affair with McMurtry’s Western saga. Reid L. Rosenthal has provided…gripping hours of authentic Western history, action, drama, heartfelt romance and something extra special and seldom seen in literature of this caliber: well-written, sizzling sensuality.”

John Weaver–Senior Editor, Page One Lit: “Every now and then an author and a book come along that grabs readers’ hearts and attention and creates a literary stir — THREADS WEST, AN AMERICAN SAGA by Reid Lance Rosenthal is an instant classic. What is “special” is the author. Reid is a fourth generation land and cattle owner. His cowboy heart and poet’s pen captures the spirit of the western landscape and its influence on generations of its settlers. His long-standing devotion to wild and remote places, and to the people–both past and present–who leave their legend and footprint upon America and the American West is the inspiration and magic that is the ‘thread’ that is THREADS WEST, AN AMERICAN SAGA.”

www.threadswestseries.com

Reid is articulate, well read, highly versed in history and current events and comfortable with any topic. As just a few segment suggestions:

Segment/Story/Show Suggestions:

• A return to Frontier Values – Five traits that will restore America

• Lower fuel prices! Energy in American History – Six simple was to get back to basics.

• The American spirit and the land – five reasons they are inseparable ideology.

• Individualism vs. government – six lessons of the old West.

• Immigration today and yesteryear – three ways we went wrong, and four simple steps to fixing it.

• Five ways to employ historical fiction in education and home schooling.

• Jefferson’s meritocracy vs. Obama’s “Fair Share” – six critical differences

• How a man’s man writes romance from a female perspective