Profile

Elite Equestrian readers are well-educated, successful and financially secure.

Elite Equestrian magazine is distributed at the most prestigious events and venues in the United States.

Elite Equestrian’s digital issue is read online worldwide.

Equestrian Demographics

  The equestrian audience is a rider, owner, trainer, groom or spectator.

• 85% are women
• 66% have a college degree
• A majority are between 34-54 years of age
• Spends $1.4 billion a year on horse-related products
• Average income is $185,000
• 38% have a net worth over $500,000
• 56% are employed full-time
• 80% make or directly influence purchasing decisions at work
• The market value of the average home is $594,000
• 22% own two or more homes
• Average 30 nights per year in a hotel
• Own three vehicles. 53% own a pick-up truck
• 40% own a farm; 66% of those are ten acres or more
• Own an average of four horses
• Compete at least six times per year
• 63% have traded stocks, bonds or mutual funds in the last year
• 94% own a pet besides a horse or pony

**The average reader spends $16,000 per year on equine-related purchases.**

The United States Equestrian Federation (USEF), the national governing body for the horse sport in the United States, conducted a survey of its 85,000 members and produced these statistics.